Introduction

Welcome to the Subaru of America, Inc. Online Graphics Standards.
By entering this site you acknowledge and agree that any name, logo, trademark, or copyright contained on this site is owned or licensed by Subaru of America, Inc. and may not be used by you without prior written approval. Subaru of America, Inc. will aggressively enforce its intellectual property rights to the full extent of the law. Sound, graphics, charts, information, or images of places or people are either property of Subaru of America, Inc. or its parent or affiliated companies or are used on this site with permission. Your use of any of these materials is prohibited unless specifically provided for on the site. Any unauthorized use of these materials may subject you to penalties or damages, including but not limited to those related to violation of trademarks, copyrights, privacy, and publicity rights.
8.6.08 - The latest SOA Style Overview (4th Edition) is now incorporated into the Brand Identity manual. Please be sure to familiarize yourself with the proper uses of the Subaru logo. The manual has many examples so you can visually see the correct way to use the logo. If you have any questions, please feel free to contact Steve Telesmanic, stelesmanic@subaru.com or Kathleen Walker, kwalker@subaru.com.
1.8.07 - The new corporate logo is now posted. Please use the logo with a 2007 post date. Download the newest logo and delete any older versions you may have.

3.27.06 - Clicking the "Subaru Marketing Resource Center" button on the left takes you to subarumarketing.com

You will need to register and get a new user name and password. Any questions, call 866-717-2300
2006 Subaru Impreza WRX STI Nomenclature
There has been a shift in nomenclature made by Subaru for the 2006 model year. The correct way to refer to the car is WRX STI. Models 2005 and older can be referred to as WRX STi. Click here to learn more.