Section A - Subaru Logo

Manual Explanation

The Subaru Brand

Star Cluster Origins

General Logo Rules

• Acceptable Logos
• Isolation Area Rule
• Sizes / Placement
• Common Logo Errors
• Available Logo Sizes

Section B - SubLogos
• Region and Department Logos
• Program Logos
• Affiliate Logos

Section C - Typography
• Subaru Approved Fonts

Section D- Marketing Style Overview
(NEW 4th Edition, updated August 6, 2008)
• Brand Style Introduction
• Brand Architecture
• Campaign Concept
• Campaign Executions
• The Subaru Band Graphic
• National Advertising
• Niche Marketing
• Marketing Collateral

Glossary
• Terminology
• Automotive Definitions